Quality and relevance are the most important attributes of the content. So provide content that helps target customers solve a problem.
Feel free to combine different formats! Not everyone likes to read a lot. However, group your content not by content format, but by topic. No one comes to your website to watch videos or read articles exclusively.
Your content can be as great as you want it to be. If it’s not easy to consume, visitors will leave it behind. So make sure the layout is appealing and the font is easy to read. Even on mobile devices!
Long loading times are often caused by large files and plug-ins. A nice tool to measure the loading speed is PageSpeed Insights from Google. It also suggests optimization measures at the same time.
Give visitors the feeling of control and allow them comfortable navigation. Here, too, it is worth taking a look at the buyer journey. Only link content that fits the context. Either content that goes into more detail on the topic in question (or a section) or content with even more practical relevance.
To measure and optimize your content experience, the following tools are helpful:
Web tracking tools
With the help of web analytics tools, you can identify problematic pages. Besides Google Analytics, common products include eTracker, Piwik PRO, and Adobe Analytics.
The quality of text content can be measured with special text analysis tools. In some cases, these are even available as a freemium version.
With special heatmap tools, you can check the attention-grabbing effect of your website or landing page. This helps you to better design or place important content.
Just like a boutique, a website needs to provide a positive experience for its visitors. Nowadays, they expect you to be able to read their wishes from their lips. If you succeed, they will come back and maybe even bring a few friends.